INFORMATION WE COLLECT
We may collect certain information from you when you use our Website and other Services. That information includes:
Personal Information:Personal Information, also known as “Personal Data,” is any information that can be used to identify, locate or contact you. This includes your name, physical address, email address, telephone number, credit card information, and other identifying information. It also includes other information such as your location, IP address, browsing history, interactions with the Website, preferences, and/or interests. Importantly, we may collect Personal Information directly from you when you visit our Website.
We may also collect certain Personal Information from you if you apply for employment with CoralTree Hospitality via our Website. Such Personal Information may include information typically contained within a resume such as your name, address, contact information, employment or education history, and other information. For more information, please see Section XIV, “Careers at CoralTree Hospitality” below.
At times, we may require you to provide certain Personal Information to use our Website, to take advantage of certain Services that we provide, or to fulfill your request with us – including when you use our Website to make a reservation, contact us via the “Connect” or “Request for Proposal” pages, email us, or establish a Web user profile. For example, if you would like to make a reservation at one of our hotels, we need to gather certain Personal Information such as name, address, telephone number, email address, and credit card number, and we may use this information in relation to fulfilling your reservation / requests and in relation to providing other Services. For instance, we will use your email address to send a reservation confirmation and we might use other information to contact you when processing the reservation.
Generic Information: Generic Information is information that does not directly reveal the identity of a customer or a visitor to the Website. CoralTree Hospitality may automatically gather some Generic Information from our customers and Website visitors. This information may include aggregate usage metrics such as total number of Website visitors, pages viewed, and usage patterns within the Website, etc. At times, the combination of various types of data, including Generic Information, may enable you to be identified, and may therefore qualify as Personal Information.
HOW WE COLLECT YOUR INFORMATION
CoralTree Hospitality collects and obtains your information in a few ways: there is information that you choose to give to us, information we obtain through your use our Services – including our Website – and information we obtain from third parties. Each of these is detailed below:
Information You Give to Us
We collect certain information that you share with us. As noted above, sometimes this is information that we require in order for you to use our Services. For instance, when you make a reservation to stay at a hotel through our Website, we will ask you for your name, address, email address, and/or other identifying information about you. We may require you to provide other information to use certain Services. In addition, we collect information that you voluntarily provide through your use of the Website or other Services, such as when you contact us via email or direct message with questions, feedback, or comments about our Website, hotels, or other Services.
Information We Obtain When You Use Our Services
The Website collects certain information when you browse the Website and request pages from our servers. When you request a page from our Website, our servers log the information provided in the HTTP request header including the IP address, the time of the request, the URL of your request and other information that is provided in the HTTP header. We collect the HTTP request header information in order to make our website function correctly and provide you the functionality that you see on the Website. We also use this information to personalize content presented to you, better understand how visitors use our website and how we can better tune it, its contents, and functionality to meet your needs. Although this information may include your IP address, this information, by itself, will typically not identify you. However, if you access the Website from a link in an email that we sent you, we may identify you based on the information you previously supplied to us.
Our website uses “cookie” technology. “Cookies” are encrypted strings of text that a website stores on a user’s computer. Our website requires the use of a cookie throughout the online reservation process. Without cookies we are not able to effectively process information you enter on multiple pages. For example, our Website needs to remember the dates you used in your hotel search to be able to check room availability. Cookies also enable us to customize our website and offerings to your needs, and to provide you with a better online experience on our website. In addition, cookies are used to measure usage of our Website to help us make the information we provide more pertinent to you and easier for you to access. Cookies can also provide functionality for online reservations and other services we believe will be of interest and value to you.
Session and First Party Cookies
The types of cookies that we use are referred to as “session” cookies and “first party” cookies. Session cookies are temporary, and are automatically deleted once you close your Internet browser. First Party cookies remain on your computer hard drive until you delete them or until they are otherwise removed upon expiration.
Third Party Cookies
Your Cookie Options
CoralTree Hospitality and its third-party service providers also make use of pixel tags. Pixel tags are not visible to the user of the Website and consist of a small number of lines of computer code delivered within the web page. CoralTree Hospitality and our email service provider use pixel tags for a variety of purposes including:
- To track customer responses to CoralTree Hospitality advertisements and website content;
- To determine your ability to receive HTML-based email messages. Our email service provider includes a pixel tag, which they refer to as a “coded sensor” in all of the HTML-based messages sent on our behalf. The sensor activates when the email message is opened and flags the email address of the user as one that is capable of receiving HTML-based email messages. This capability helps our service provider to send the email in a format you can read. The sensor does not collect or use any other information. If you cannot receive HTML, you will not receive a functioning sensor;
- To know how many users open an email and to allow our service provider to compile aggregated statistics about an email campaign for us; and
- To allow us to deliver more focused interactive advertising, to enhance customer support and site usability, and to provide offers and promotions that we believe would be of interest to you.
In many cases, the information we collect using cookies and other tools is used to optimize our Website and to understand website traffic patterns. We may aggregate the data about visitors to our Website and use it for product and service development and to improve the quality of our products and Services.
INFORMATION WE OBTAIN FROM THIRD PARTIES
CoralTree Hospitality obtains information about you from third parties including information from third party services accounts you create, and third party providers we use to provide Services to you.
Third party accounts you create
We may allow you to access our Website using accounts you created with third party services, like Facebook (“Third Party Service Accounts”). If you choose to access our Website through Third Party Service Accounts, these services may share certain information about you with CoralTree Hospitality. This may include your name, email address, and your Third Party Service Account profile data. This information is shared with CoralTree Hospitality according to the Third Party Service Account provider’s privacy policies.
Third party providers we use
CoralTree Hospitality may also collect information from various third parties about you, such as any third-party service providers who we use to provide our Services to you. For example, if you make a reservation at a CoralTree Hospitality hotel via a third party reservation service, that company will need to provide us your reservation information. Additionally, we may obtain information about you and your reservation from our third party providers that help facilitate the processing of your reservation when made via our Website. From time to time, we may also use or augment the Personal Information we have about you with information obtained from these third parties.
How We Use Your Information
CoralTree Hospitality uses your information to provide you access to, and facilitate your use of our Sites and other Services. For instance, we will use your information to facilitate your reservation, personalize your Website experience when you use our Website and other Services such as by customizing the content we provide to you, and by fulfilling other requests made through the Website.
We also use the information you provide or information we collect and/or aggregate to understand and analyze the usage trends, interests, and preferences of our users, and to improve the way the Website looks and works. We also use this information to create helpful new features and functionality.
Various aspects of the Website, such as content on the Website, and email messages we send you in connection with your use of the Website may include advertisements that may be selected for you based on your demographic information, interests, preferences, and usage patterns within the Website.
We may also use “automatically collected” information and “cookies” information to:
(a) personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Website;
(b) provide customized third party advertisements, content, and information;
(c) monitor and analyze the our effectiveness and third party marketing activities;
(d) monitor aggregate usage metrics such as total number of visitors, pages viewed, etc.; and
(e) track your entries, submissions, and status in any promotions or other activities.
We may also process your Personal Information for a specific purpose that we communicate to you. For instance, if you provide your email address to us, we may use your email address or other Personal Information to send you emails related to the Website and special offers and promotions we think you may be interested in. However, you will have the ability to “opt-out” of receiving such communications from us in the future through links provided in the messages, or by sending an email and requesting to opt-out of receiving further communications.
We also routinely remove email addresses belonging to individuals from the European Union from our records to prevent those individuals from automatically receiving such messages from us. Individuals from the European Union must “opt-in” to receipt of the above-referenced communications and can do so by sending an email and requesting to opt-in to receiving further communications.
HOW WE DISCLOSE OR SHARE YOUR INFORMATION
CoralTree Hospitality will not sell, rent, or trade your Personal Information to any third party without your permission, however, CoralTree Hospitality may disclose or share your Personal Information under the following circumstances:
CoralTree Hospitality may release or disclose your information to third-party service providers or agents who perform functions on our behalf, or who facilitate the provision of our Services to you. For instance, we will share your Personal Information, including your credit card number, with a third party payment processor when you make a reservation with us. We may also provide your Personal Information to service providers or contractors to perform functions on our behalf including companies or individuals hired to publish and operate the Website, communicate news, deliver our promotional materials via e-mail and direct mail, promote our social media presence and activities, develop, enhance, market, or provide any of our products, and assist us with sending communications and performing other marketing and support functions. Also, we may use third-party social media platforms, including third-party social media websites, to communicate with you.
We may share your information with other CoralTree Hospitality entities. In addition, if we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger or other business transaction, we may transfer your Personal Information to a third party as part of that transaction. If such transaction materially affects the manner in which your Personal Information is processed, we will notify you of such change prior to its implementation. We may share aggregate, or summary, information regarding our customers with partners or other third parties, but we do not sell any information at the individual customer level.
From time to time, we may partner with other organizations or companies to provide co-sponsored or co-branded promotions, services, or events and may share your Personal Information with our co-sponsor(s) and partners.
We may also work with third party service providers to provide website and application development, hosting, and maintenance as well as other services for us. To the extent it is necessary for these service providers to complete their contractual obligations to us, these third parties may access or process your Personal Information. These disclosures are made under terms that limit the use of Personal Information to the specific purpose for which it was provided.
CoralTree Hospitality may be required to disclose your Personal information in response to a lawful and enforceable request by a law enforcement, judicial, or other public authority, or in connection with a legal obligation. In such instances, we will disclose your Personal Information upon receipt of a court order, subpoena, or other lawful and enforceable process, or where otherwise required by law.
INTERNATIONAL VISITORS AND TRANSFERS OF YOUR INFORMATION
The Website is hosted in the United States and is intended for visitors located within the United States. Laws governing data collection and use in other regions of the world may differ from U.S. law. If you are visiting this Website or utilizing services from a country other than the United States, the various communications you send and receive will necessarily result in the transfer of information across international boundaries to the United States. This includes transmissions containing your Personal Information.
If you are located in the European Union you should be aware that information you provide or which is otherwise collected on this Website or through any services rendered may be transferred to countries (including the United States) which do not have data protection laws deemed as adequate as those in the European Union. In cases where CoralTree Hospitality needs to transfer Personal Information outside the European Union, we shall ensure that adequate safeguards, as required under applicable data protection legislation, will be implemented (including, as applicable, the European Commission’s Standard Contractual Clauses, as appropriate).
HOW LONG DO WE KEEP YOUR INFORMATION?
YOUR PRIVACY RIGHTS
CoralTree Hospitality will ensure that you can exercise your rights pertaining to your Personal Information, including rights as provided by various data protection laws. CoralTree Hospitality therefore informs you that, where applicable under relevant law, you are entitled:
- to have access to your Personal Information upon simple request – that is, you may receive a copy of such data upon request, unless for example, such data is made directly available to you within your personal account;
- to have access upon simple request, and free of charge, the categories and names of addresses of third parties that have received Personal Information for direct marketing purposes;
- to obtain a rectification of your Personal Information should it be inaccurate, incomplete or obsolete;
- to obtain the deletion of your Personal Information in the situations set forth by applicable data protection law (the “right to be forgotten”).
- to withdraw your consent to the data processing without affecting the lawfulness of processing, where your Personal Information has been collected and processed on the basis of your consent;
- to object to the processing of your Personal Information (where it has been collected and processed on the basis of legitimate interests of CoralTree Hospitality), in which case we may ask you to justify your request by explaining to us your particular situation;
- to request a limitation of data processing in the situations set forth by applicable law;
- to have your Personal Information directly transferred by us to a third-party processor of your choice (where technically feasible and when processing is based on your consent); and
- to non-discrimination, as defined under relevant law, in the Services or quality of Services you receive from us for exercising your rights.
Under certain laws, you may also have the right to “opt-out” of having your Personal Information sold to a third party. However, as noted above, CoralTree Hospitality does not sell your Personal Information to any other party. Only in the case of a merger, sale, financing, acquisition, or other transaction involving all or part of CoralTree Hospitality may your information be involved in a transaction.
For deletion, or ”right to be forgotten” requests, we will undertake a good faith effort to accommodate requests for access to or deletion of personal information. However, these requests may be subject to the evaluation of additional factors, including disproportionate burden or expense, or the risk to the rights, including the privacy rights, of others.
We will strive and work to resolve any inquiry you may have regarding our privacy practices. EU residents may also file a complaint before a competent data protection authority regarding the processing of your Personal Data. While we suggest that you contact us beforehand, if you wish to exercise this right, you should contact the competent data protection authority directly.
If you have any questions about these rights, would like to exercise any of these rights, or if you need any assistance with privacy related matters, please contact us as described in the “Contact Us” section below. We will take the necessary steps to respond to you as soon as possible.
YOUR CHOICES ON COLLECTION AND USE OF INFORMATION
As noted above, CoralTree Hospitality provides emails or other communications from us and/or our partners regarding offers, products, and services we feel may interest you. If you decide you do not want to receive solicitations from us or our partners, you always can “opt-out” by following the “unsubscribe” directions attached to such emails, or by sending an email and requesting to opt-out of receiving such communications in the future. We also routinely remove email addresses belonging to individuals from the European Union from our records to prevent those individuals from automatically receiving such emails. Individuals from the European Union may “opt-in” to receipt of such communications should they choose to do so.
Regarding the collection of Generic Information, as described above, you also have the ability to change your browser and device cookie settings to limit this collection.
UPDATING AND CORRECTING YOUR INFORMATION
To access, update, or delete Personal Information stored by CoralTree Hospitality, please contact us at the address below. Note that we may limit certain requests to modify your Personal Information, including requests that impact other users’ privacy, that concern information that CoralTree Hospitality does not possess or control, or requests that are repetitive, unlawful, or that require technical means disproportionate to the request.
PROTECTING YOUR INFORMATION
CoralTree Hospitality takes reasonable an appropriate security measures to protect your information from loss, misuse, and unauthorized access, alteration, disclosure, and destruction. We employ certain physical, managerial, and technical measures designed to improve the integrity and security of the Website and the personal information you transmit to us and that we store on our systems.
We also take reasonable steps to verify your identity before granting you access to the ability to make corrections to your information. If you create an account, you are responsible for maintaining the secrecy of your unique password and account information at all times.
While we strive to make your information as secure as possible, no transmission system or data network can be guaranteed to be 100% secure. By using or Website and Services, you acknowledge that there are data security and privacy limitations inherent to the use of the Internet, and that the security, integrity, and privacy of any and all information exchanged between you and CoralTree Hospitality, or between you and other CoralTree Hospitality users, cannot be guaranteed. We cannot ensure or warrant the security of any information you transmit to us or that we store, and you do so at your own risk.
All of CoralTree Hospitality’s Services, including our Website, are intended for adult audiences. We do not offer or provide products and services for, and none of our products or services are intended for or directed to anyone under 18. As such, children under 18 may not use our Website. If you are under 18, do not attempt to register for or use any of our Services, including our Website and do not provide us any Personal Information about yourself.
SPECIAL OFFERS AND PROMOTIONS
As noted above, we may send you emails about offers and special promotions. It is our intention to only send you email communications that will be useful to you and that you want to receive. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send CoralTree Hospitality related email.
We provide you the ability to define and modify your mailing preferences at any time, including unsubscribing from all marketing communications. In addition, every time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email.
DO NOT TRACK
Your browser and other mechanisms may permit you to send do-not-track signals or other similar signals to express your preferences regarding online tracking. However, because there is not yet a defined response to do-not-track requests, our Website does not respond to your browser’s do-not-track request. As noted above, third parties, such as our advertising partners, may collect data that relates to you. We cannot control third parties’ responses to do-not-track signals or other such mechanisms. Third parties’ use of data relating to you and responsiveness to do-not-track signals is governed by their respective privacy policies.
YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of personal information with third parties for their direct marketing purposes, in addition to the rights set forth above. Under California law, you have the right to send us a request at the designated address listed below to receive the following information:
- the categories of information we disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year;
- the names and addresses of the third parties that received the information; and
- if the nature of the third party’s business cannot be determined from their name, examples of the products or services marketed.
To make such a request, please provide sufficient information for us to determine if this applies to you, and attest to the fact that you are a California resident. Please also provide a current California address for our response. You may make this request in writing to us at the below address. Any such request must include “California Privacy Rights Request” in the first line of the description, and include your name, street address, city, state and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the address provided for this purpose below.
CAREERS AT CoralTree Hospitality
As noted above, you may apply for employment with CoralTree Hospitality via our Website. CoralTree Hospitality uses tools hosted by third parties on their websites to collect information from individuals that wish to be considered for potential employment.
CoralTree Hospitality will not use the information you provide for any purpose other than to allow you to conduct automated job searches or determine your qualifications for potential employment with CoralTree Hospitality . The third-party service providers are prohibited from using the information you provide for any purpose other than collecting it on our behalf.
HOW TO CONTACT US
5299 DTC Blvd #1260, Greenwood Village, CO 80111